I have bad news for you: You are probably losing money and you didn't pay attention to it! Let me explain...
When you joined affiliate programs you probably considered the following factors:
- The commission - The conversion rate
The profit formula looks like a child play: Commission x Conversion Rate = Your Profit
In fact there are three big pitfalls here and if you don't manage them properly, your profit is at risk. Let consider them:
- Price: A high price means a higher affiliate commission for every sale but it may result also in a lower conversion rate If the product is too expensive, nobody will buy. You shouldn't be blinded by the promise of a very high commission. You should keep in mind that the best price is not the one that gives you the highest commission but the one that makes the highest profit. An optimized pricing that makes satisfied customers and satisfied affiliates is what you should look for.
- Refund Rate: Refunds can kill your marketing efforts! What are worth the sales you see in your account if customers request their money back? A lot of sales mean nothing unless you keep the money! This is the whole responsibility of the merchant to keep refunds as low as possible. A site that sells well is good. A site that also keeps refunds very low is much better! There is only one way to keep refunds very low: To deliver very high quality services meeting customers' expectations or going beyond what they could expect!
- Product Quality: Quality is king! Quality makes superior conversion rates! Quality enables higher prices and better commissions! Quality keeps refunds as low as possible! In a word: Quality should be your compass. Don't associate your business with low quality products or services. On the top of your list, promote only the very best. It will also keep your profit on top.
How much money are you losing today?
The money you earn and lose is significantly determined by the quality of the affiliate program you have selected as your top pick.
The question is: How do you measure what is more qualitative and what is less?
There is an objective criterion to use for answering this question and for optimizing your profit: The refund rate of your top affiliate program!
A high refund rate express clearly that lots of customers are not satisfied with what they get and that affiliates lose money on their sales. On the contrary, a low refund rates indicates a high level of satisfaction among customers and safe earning for affiliates.
If you get many refunds with your top affiliate program, you should understand that the quality of this program isn't sufficient for keeping these customers satisfied and it doesn't do the necessary job for securing your profit You are losing money!
What are good, medium and poor refund rates?
Refunds can't be totally avoided. There will always be customers that are not satisfied even for the most qualitative product or service. So, expecting a zero refund rate on the long run is not realistic. You should wish a refund rate as low as possible in your industry. It's important to consider that there can be significant variations from one industry to another but as a rule of thumb you can use the following scale:
2% or less: Excellent 3% - 5%: Good 6% - 10%: Medium 11% - 15%: Poor 16% - 20%: Very Poor 21% or higher: Run away!
With a 5% or less refund rate you can be happy. Your affiliate program is reliable and your profit is secured. With a 6%-10% refund rate, you should monitor closely your merchant performance to ensure it doesn't get worst. It would be advised to scan the market for a better alternative if you can find one. With an 11%-20% (or higher) refund rate you should be very concerned with your profit. Whatever your industry is, you are bleeding and there is probably a better affiliate program to promote.
What is the refund rate of your top affiliate program?
There are two ways to find the refund rate of an affiliate program:
1) Look at the stats supplied by your affiliate program
Do your math as following: Refunds / Sales = Refund Rate
Let say you make 1000 sales per month, you get a 23.50 commission per sale and about 160 customers request their money back every month. Your refund rate is 160 / 1000 = 16%. In that case it means that you should have earned 23,500 for your sales but you will get only 19,740 because of the refunds. You lost here 16% of your profit or 3,760!
You can ask yourself: Is it only I or all affiliates for this program get similar numbers? If you use Clickbank to promote affiliate programs, you can get the big picture about the whole community of affiliates that promote an affiliate program.
2) Using Clickbank payout stats to calculate the average refund rate of an affiliate program
In its marketplace, Clickbank publishes payout stats for affiliate programs. The Earned/Sale factor gives us exactly what we need to calculate the average refund rate of a program.
The Earned/Sale is the average net amount earned per affiliate per referred sale. This number is mainly impacted by refunds and it reveals the real commission earned by affiliates. With this number, you can have an inner look at the real performance of affiliates programs.
The average refund rate of an affiliate program is: (Commission - Earned)/Commission = Average Refund Rate
What is the refund rate of popular affiliate programs at Clickbank?
As an example, we have looked at three affiliate programs selling paid surveys databases. We have found their refund rates very high! You will be surprised at discovering how much money affiliates can lose when promoting these programs:
To get into the details, on November 29th 2005 figures were as following:
SurveyScout Affiliate Commission: 23.50 Average Earned/Sale: 19.69 Refund Rate: (23.50 - 19.69) / 23.50 = 16.2% Example: For 100 referred sales you should earn 2,350. In fact you will get only 1,969 because 16 customers out of 100 have requested their money back!
Survey Platinum Affiliate Commission: 23.50 Average Earned/Sale: 18.58 Refund Rate: (23.50 - 18.58) / 23.50 = 20.9% Example: For 100 referred sales you should earn 2,350. In fact you will get only 1,858 because 21 customers out of 100 have requested their money back!
My Consumer Survey Affiliate Commission: 40.84 Average Earned/Sale: 26.43 Refund Rate: (40.84 - 26.43) / 40.84 = 35.2% Example: For 100 referred sales you should earn 4,084. In fact you will get only 2,643 because 35 customers out of 100 have requested their money back! Remark: My Consumer Survey has a poorly designed site and a high price for buyers. We estimate its conversion rate to be significantly lower than other paid surveys programs. Despite its high commission, affiliates will lose the most money with this program.
We learn three lessons about these paid surveys affiliate programs: - A lot of customers are dissatisfied. - Affiliates lose big money. - The quality of these programs is very questionable.
What should you do to stop the bleeding?
You have no influence on the quality of the affiliate programs you promote. Your only real influence is on the quality of your recommendation!
Giving your top recommendation to a very professional affiliate program that delivers the utmost quality services to customers will keep your profit as high and as safe as possible.
In the field of paid surveys and mystery shopping jobs, the most professional program available today is MaximumPaidSurveys.com.
Maximum Paid Surveys is a premium database of paid surveys and mystery shopping jobs. It delivers a superior value to both registered users and affiliate partners due to its very high quality.
How to identify quality in affiliate programs?
Defining quality is a difficult job. In general, people can't define clearly what quality is but they recognize it when they see it. So what should you look at in affiliate programs?
The most qualitative affiliate programs find the right balance between the value they offer to customers and the value they generate to affiliates:
1. Value to customers It includes:
- Rich content - Good looking website - State-of-the-art organization - Friendly functionality - Affordable Price for most visitors - Detailed documentation - Bonuses strengthening the main offer - Timely Customer Support
2. Value to affiliates It includes:
- High conversion rate - High commission - Low refund rate - Commission paid on time - Good affiliate support
Ten Steps to Boost Your Affiliate Commissions Today
Interested in boosting your affiliate commissions? There isn't one "magical" secret to increase your affiliate commissions, but here are some simple steps you can take to make more money through affiliate programs right now.
1. Capture e-mail addresses with an "opt-in" list before sending your visitor to the merchant vendor web site.
2. Write an un-biased review article about the product or program you are promoting. Be sure that you mention some weaker points of the program and keep your article honest. This will lower the audiences defenses, as well as increase your articles click through ratio.
3. Promote products that offer residual or recurring income commissions, such as web hosting packages, auto responders, and membership sites.
4. Give away free Viral E-book PDF's loaded with your affiliate links throughout.
5. Create your own Internet marketing ebook, and sell it for 25-35 while giving your customers full resale rights. Fill the e-book with 5-10 of your own affiliate links.
6. Create an affiliate marketing blog and update your content and keywords often. Occasionally, place some affiliate links to quality merchant products, this helps affiliates succeed.
7. Create simple yet affective internet marketing formula that can be condensed into a 10-20 page free PDF. Load the e-book with your affiliate links, products needed for your specific forumla to prosper.
8. Use your opt-in list and start your own affiliate marketing newsletter with valuable information on the best multi-tier affiliate marketing programs. If you had a list of 1000, and each person were your sub-affiliate to 4 or 5 of the top affiliate programs, not to mention many of them will also buy the products, your affiliate commissions would be through the roof.
9. Join some two-tier affiliate programs and create an affiliate programs review directory of the top ten affiliate programs on the web. Optimize your pages for the keywords "two-tier affiliate program", "multi-tier affiliate program", "free affiliate programs", etc.
10. When running a Yahoo Overture or Google Adwords ad, capture people's e-mail addresses with your opt-in list, instead of sending a prospect directly to a merchant from your site page. You can easily entice prospects to join your opt-in mailing list by offering a free PDF e-book. Of course, this will contain affiliate links of your own! Make it a viral PDF to increase your income from all of your affiliate marketing campaigns.
Start using these 10 steps today and boost your affiliate marketing campaign now!
One of the most important aspects of affiliate marketing is testing. This allows you to know what works best for your particular website and gives you the warning signs that you are possibly going down the wrong route. Testing gives you the ability to build the optimal website on which every space is filled in the most profitable way.
It is vital that you have access to Real Time stats if you want to be able to test out your ideas. Most affiliate networks offer this feature for free, and there are plenty software packages on the market which will track this for you. In this way, you will be able to see straight away if the change you have made has had any benefit to your online business. Sometimes the crucial make break changes, do not immediately track a huge turn around of your business, but often there will be some hint which gives you the hope that you are moving in the right direction.
What exactly is testing? It can be as small as moving a banner from the top right hand corner to the top left. It can be as huge as rethinking your whole model of how you will get traffic to your site. It could simply mean you need to replace the campaigns you are currently running. Whether your goal is to get visitors to your site, give your visitors a wonderful time or it is to make money from every visitor that enters your site, testing will give you the tools to spot what is working and what needs to be rethought.
Let us look at an example. Trevor is running a website on Disney World. He joins an affiliate network and picks 3 offers which he will run on his Disney World website. They include an email submit campaign, a zip code campaign and a shopping site where his visitors can purchase Disney goods. He also puts a bit of adsense on the top and left hand side of his website. The rest of the site is filled with content and pictures. At these early stages of the website, Trevor already needs to start testing.
The first and most important goal for Trevor is to get traffic to his site. Without traffic, this website is as good as your personal hand written diary. Traffic encourages an excitement about your website and will ultimately make you money. There are hundreds if not thousands of different ways to get traffic to your site. Each feature you add or remove from your site, could change your daily ratio from 10 to 1 visitor or just as easily, from 10 to 10000 visitors. The beauty about testing is it never ends.
Once Trevor has sufficient traffic visiting and revisiting his site, he needs to work a way that encourages the visitors to stay and browse. Through informative articles or interesting campaigns, Trevor is now able to test what works for his visitors and what does not work. As Trevor gains knowledge in the power of testing, he will look for the hidden, less obvious changes to test. A good example of this, is the difference it can make whether the name of the website is displayed at the top middle, top left or top right of the page. The importance of this decision can have a significant impact on the amount of typein-traffic Trevor will receive to his site.
One of the most important parts of affiliate marketing is testing. This allows the affiliates to know the impact of each new idea and determine whether every change made will benefit or improve their site. Testing hints or spells out exactly what works and what needs to be rethought. Thus, if you are interested in affiliate marketing, make it a goal to be interested in testing.
Testing is not restricted to websites. It is just as effective if you want to improve your mailers or blogs as well. Dont hold back on testing, it is one of the most powerful tools for success, and vital if you want to succeed. From the moment you decide to build a website, start a mailing list or write a blog, testing each step can only be of benefit to you and help you succeed.
Youve just signed up for this fantastic new affiliate program. They have great products, free referral websites, training, pre-made ads for you to copy and the best compensation plan on the internet. This is the best affiliate program on the internet! Put a few ads out there and youre on your way to becoming the next internet millionaire. Right?
Before you break ground on that big mansion on the hill, here are a few mistakes many new affiliate marketers make that youll want to avoid.
5.Believing the hype
And yes, I do mean the hype promoted by your own program. Those income projections that every program makes are just that, projections. You can make that much. Will you within your first few months of the program? Probably not. Look at this as a long term investment in your future, not a way to get rich quick. Believe in yourself and your ability to make your dreams come true. But dont believe the hype.
4.Expecting instant results with little effort
Expect to work your business. And expect to work it daily. If you opened your own neighborhood store, youd expect to have to go in to work daily, wouldnt you? Youd expect to have to advertise and get people to come to your store. Well, you just opened your own brand new internet store, what are you going to do to make it work? How are you going to get people to come look at your product?
3.Lack of a plan and specific goals
Youve probably heard the saying, plan your work and work your plan. You need to have a specific plan and clear, measurable goals. Many people join affiliate programs with the vague goal of wanting to make a lot of money. How much money? How quickly do you want it? (Try to be realistic here, making a million dollars in one month is not realistic.) Okay, you have your clear, specific goal. Now how are you going to get there. Again, think clear, specific steps here.
2.Advertising your affiliate link
Wait a minute, if you dont advertise your affiliate link, how are you supposed to get sales and downline members? Create your own website that has a link to your affiliate program. Every affiliate for your program gets the same website that you do. You have to be able to make yourself different from everyone else. The way you do that is with your own website.
1.Quitting
Youve been working your affiliate program for 2, 3, maybe even 4 months now with very little to show for it. Youre getting discouraged and beginning to wonder if this is worth it after all. Pick yourself up, dust yourself off and figure out what it is you need to be doing. Learn more. Bug your sponsor and your upline members until they help you out. Dont quit. No one ever achieved success by quitting. Neither will you.
Affiliate marketing is one of the greatest internet-marketing sources that promotes the services and products of your company. Earlier, affiliate-marketing programs have never been as popular before as it is today. Is there any specific reason for that? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to many people now than they were before.
Today, as become have become internet savvy and they know the importance of the internet and affiliate marketing over the internet. Both merchants and affiliates can see the benefits of affiliate marketing for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.
There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).
Pay Per Click (PPC)
PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant\'s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant\'s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.
Pay Per Performance (PPP)
PPP affiliate marketing is the most popular among merchants and is the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant\'s site or when the visitor becomes a lead. Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).
Pay Per Sale (PPS)
In a pay-per-sale type of affiliate marketing, the merchants pay the affiliates a certain fee whenever the visitors he has referred to the merchant\'s site actually buys something from the merchant\'s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.
Pay Per Lead (PPL)
The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant\'s site fills up an application form or any similar form related to the business of the company. Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing.
How do all those web sites make enough money to stay alive? Are they just bored geeks wanting something to work on in their spare time? Sometimes they are. But a lot of the time, they get their complete income from the stupid little ads you see on the screen. When someone clicks on those stupid little ads, the webmaster receives money from the host of those ads. For ad sense, the advertiser pays a certain amount of money to Google to get their ads on peoples’ sites. Depending on how many people click on them, each click is worth a certain amount of money...from as low as 1 cent to possibly 2 dollars (I’ve heard rumors...). The latter is rare. Ad sense does not place random ads on your web site. It takes a look at what your website contains keyword wise, and puts on ads with the same keywords. To get the most out of ad sense, you must pick website content that brings up ads that are worth a lot of money (relatively). There are not magical topics that will get you rich instantly, and don’t try looking for them in other places...because they don’t exist. But there are things that bring you less money, which are plain news stories and the like. You want to choose relatively narrow bands of field, especially the more out of this world (so to speak) stuff. Like if you put something about someone getting shot, who cares? But if you put something about weirdo aliens from outer space about to attack, people will be interested, and you will get ads that aren’t on as many website, therefore not getting as many clicks. Since they don’t get as many clicks, more of the money they allocated for advertising gets to you. Plus, the average person reading your article will be interested in the subject, so they are more likely to click on the ads. Don’t go too narrow a subject though, you need to keep it good enough for search engines. Such as an article on Ad Sense...=p
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There are some simple yet highly effective strategies that you can implement in order to maximize your income with Google Adsense.
Number Of Adverts Displayed
At the time of writing Google allows each website page to display a maximum of three ad displays. If you wish to maximize your Adsense income, you should be using all three ad links on each page displayed.
Look & Feel Of The Ad In Relation To Your Organic Text
One of the biggest challenges in being an Adsense publisher is to skillfully blend in your organic website content with Adsense displays. You can choose different types of advert colours & text fonts to create a feel of uniformity with your content. If the adverts naturally look and feel part of your website then it will yield a higher click through ratio than if the adverts stick out like a sore thumb on your site.
Where The Ads Are Positioned On Your Page & What Types Of Ads They Are
There are many different types of displays from banners to skyscrapers and many variations of the two. In order to maximize click-through ratio you can employ several tactics such as blending in ads into the body of the content and having a sidebar that displays Adsense ads as well as additional links to free content on your site. This way, the user is almost forced to see the ads while investigating what additional topics are on your website.
Use Graphics / Images To Increase The Number Of Click-throughs
Depending on what niche you operate in, careful use of graphics or images located very close to your Adsense displays can sky-rocket your click-throughs. Images are very “eye catching” so when the visitor sees the ads they’ll also see the Adsense displays, giving a far better chance of a click.
Additional Tips
While these tips are not Adsense specific, they will increase your overall income from your internet business:
- On each page that you put online include a link to your opt-in newsletter page. It’s been proven that it takes seven points of contact before a prospect feels comfortable buying from you. Giving your visitors maximum opportunity to sign up to your ezine will allow you to contact them with back-end offers for months or even years into the future. Many website owners lose out on profits simply because they don’t put enough effort into building their newsletters.
- Include multiple revenue streams on your website pages. If you have content about travel (for example) then aside from Adsense adverts offer your visitors related info-products and affiliated products that would be of high interest to them.
These simple strategies can give your Adsense sites a huge advantage by encouraging far more ad click-throughs. Try them and see the results for yourself.
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Many Adsense publishers are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.
Considering how much money can be made with Adsense, it is no wonder that they would want to get back into it.
It is that same consideration why Google Adsense click fraud has worried many an Adsense Affiliate.
Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud and are sharing the same sentiment, that this is the one big problem that Adsense is facing.
How do you prevent being involved in this fraud?
A Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.
It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.
As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click fraud and are in no way a part of it.
Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it be a big or small thing.
You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do this through a htaccess file. This will keep Google from mistaking you as clicking on your own ads and being kicked out because of it.
Keep your Adsense off of pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling sites. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.
Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back money what you have worked so hard for.
Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help, by trying it in the first place.
If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with the ads.
Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser information, user session info and pattern recognition. They also have "systems" available to detect fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.
Google offers suggestions on how to avoid click fraud. Using "negative keywords" can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.
Do not be caught in the Google click fraud. Be aware and be wary.
Looking for an easy way to monetize your site and start earning money from the traffic you have? Adsense has proven itself to be one of the easiest ways for webmaster to make money. Adsense is truly the most efficient way to making an money from a website as you don't have to do any selling. Adsense deals with all of the money and contacting advertisers which leaves the webmaster time to promote their site. However there are many webmaster struggling to earn any kind of decent money from adsense. While on the other hand their are a fortunate few that are earning a great deal up in the hundred even thousands of dollars a day range. The greatest thing about the internet is that people are willing and open to sharing information and the top adsense earners are often more then willing to share there secrets and tips of what they do.
The webmasters that have been there and done it and are now earning income daily from their websites have a ton of great tips and helpful advice for those just getting started in the field of adsense and contextual advertising. Some of these tips can quickly boost earnings and help to continuously grow a webmasters income.
Below are five simple steps that will help you get started towards greater adsense earnings.
Best Ad Unit The one ad format that seems to consistently earn more then any other ad and also the one that is favored by the majority is the Large Rectangle (336X280). This ad format has the ability to create a higher CTR, or the click-through rates. Why does this ad tend to outperform all of the others when there are so many other options out there? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
Use Custom Color Palettes Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site. This is known by adsense professionals as blending.
Adsense Placement Adsense ad placement is a place where many webmaster leave money on the table. You see they sign up and get the ad units up and on their site. However, they bury the ads down at the bottom of the page well hidden from most users. Many webmasters do this because they don't want their site to be filled with too many ads as they feel it ruins the design. While most will agree that the ads are not the most attractive element if you are even reading this article then obviously you are looking to earn more from adsense so just get rid of the notion of a beautiful site and instead focus on a money producing site no matter what it looks like. In fact some of the top earning sites are the ugliest.
Got Links? Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
Automate Ads Try to automate the insertion of your Adsense code into the web pages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as "adsense text", and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are a few of the most basic and starting tips that have worked well for those who generate hundreds and even thousands from their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Every site will perform differently and there are no hard and fast rules. The above will give you some good ideas of things to start with. The ultimate trick to earning from adsense to is try many different things out and always test your results. Make one change at a time and then test the difference. Implement the things that increase your earning and drop or forget those that don't. The tips given are complied by those that have boosted their earnings and are therefore just guidelines. If they have worked wonders to some, maybe it can work wonders for you too. Try them out on your ads and see the results it will bring. If others have done it, there is nothing wrong trying it out for yourself.
The only way to keep up with the latest about Adsense is to constantly stay on the lookout for new information. If you read everything you find about Adsense, it won't take long for you to become an influential authority.
Most of this information comes straight from the Adsense pros. Careful reading to the end virtually guarantees that you'll know what they know.
Google Adsense - The Easiest Money To Make Online?
For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.
With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.
The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “uselessâ€.
With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.
For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.
There's a lot to understand about Adsense. We were able to provide you with some of the facts above, but there is still plenty more to write about in subsequent articles.
5 Sure Fire Ways To Send Visitors Away For Good By Mike Cheney
So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.
Way No. 1 - Clog Up Their Internet Connection
Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good.
Way No. 2 - 'I am not a Number - I am a free Man'
Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.
They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog":
"Welcome - you are visitor number 102"
Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three.
Way No. 3 - "Help me Buy from You - Please..."
They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates.
Yes - you've guessed it - you're one step closer to that ghost-town.
Way No. 4 - 'Please Let Me Watch Intro'
Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, spin round a bit to an 80s sounding techno tune and then re-constitute itself in the centre of the screen with the immortal words:
"Click here to enter site"
Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).
Way No. 5 -"I am five years' old - I like things that flash"
One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and bouncing cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return.
A fellow Googler just let us know that her friend Aaron is currently blogging his Peace Corps experience from Togo, West Africa. In his own words:
"Take a peak at the trials and tribulations of a techie in Togo at aaroninafrica.blogspot.com. It's the stories, pictures and videos of a Peace Corps computer geek trying to spread the good news of computers in a mid-sized city in Togo, West Africa. The blog is smart and funny, and offers fun cultural insights and tidbits. From reporting on moving, cross-cultural moments to describing the big to-do when a new traffic light was installed, to up-close and personal interactions with his Togolese friends and neighbors, Aaron's blog opens a window on the society and culture in which he has immersed himself. Read about the computer center he is setting up in "Project," in which he hopes to provide affordable computer access to his community. If you like the idea, he is looking for people to help fund it."
The new version of Blogger in beta is dead! Long live the new version of Blogger! (P.S. The old version of Blogger is not dead, but it would like to retire for a little while... maybe go to Hawaii or play World of Warcraft all day? It begs you to let it play World of Warcraft all day.)
I am overjoyed to announce that today we have o’ficially graduated the new version of Blogger from “in beta” to “.” Why is this significant? Allow me to explain via analogy:
The new version of Blogger is metaphorically bursting with features, from the big guns like drag-and-drop template editing and post labels (which are perfect, by the way, for indexing the 131 historical figures you may have written about), to little polishes like a better-designed Dashboard or that you no longer need to solve a word verification CAPTCHA to post a comment on your own blog.
We’re excited about the new version of Blogger, both for what it can do now (which also includes access control for blogs and better input fields for post dates) and what we’ll add to it in the future, now that we have a new, stable, powerful infrastructure to work with. We’re done with “beta,” but we’re far from done with the new Blogger.
It’ll still take a bit more transition time to move everyone from the old version to the new, so for now we ask on our homepage which version of Blogger you use. If you’ve been using the beta, either because you switched or because you created your account after 10 November 2006, click “New Blogger” and sign in with your Google Account.
If you haven’t yet switched, click “Old Blogger” and use the same Blogger account you’ve always used, or — and this is the better choice — click “Switch Now” button. After you sign in with or sign up for a Google Account (free!), you’ll be switched over to the new Blogger, which is both reassuringly the same (your blogs will keep the same URLs, and your templates and profile will be the same too) and significantly better (see above sampling of new features and comparisons to a masterful science fiction television program).
Finally, shouts out to all of the people and teams who have made this possible; the new Blogger is the combined effort of engineering, QA, support, management, product, marketing, PR, infrastructure, [music swells] design, partners, clients, users, hackers, Blog*Stars, cats, dogs, ferrets, and everyone and everything else that helped, assisted, or enabled. Thank you!
